‘RAMageddon’: tech crunch hikes the price of your next iPhone by £100

Shortage of memory chips and other critical components reverses trend of electronics becoming cheaper

Apple’s recent product launch caused headlines around the world as it unveiled its first folding phone. But hidden in the slick technology showcase was a nasty surprise: a £100 increase in the price of all iPhones, including older models.

It is blamed on “RAMageddon”, which has reversed a decades-long trend of electronics becoming cheaper. It is the fallout from the AI gold rush hoovering up every memory chip available for vast datacentres. This has led to a severe shortage of the chips, and other critical components, for electronics, including phones.